The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow
Agency: Grey / London
Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits
Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test
Agency: MullenLowe U.S. / Los Angeles
Client: Acura Category: Consumer - Television / 60 Second - Single
Kids
Agency: RadicalMedia / New York + BBDO / Berlin
Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters
Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London
Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes
Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Whale
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
Churn
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client: Powerade Category: Consumer - Television / 60 Second - Single
Rottofest Stock Footage
Agency: Marketforce / Perth
Client: Vulture Culture Category: Consumer - Television / Budget Under $100K - Campaign
Socrates Magazine Launch Campaign
Agency: TBWA\ / ISTANBUL
Client: Socrates Magazine Category: Consumer - Television / 60 Second - Campaign
Little Caesars: Most Impatient Person :15
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 20 Second & Under - Single
Flag hand
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Bradley
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Lap Top
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Nespresso
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Birth
Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client: Audi Category: Consumer - Television / Over 60 Second - Single
Extra "Sarah & Juan"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars Category: Consumer - Television / Over 60 Second - Single
The Launch
Agency: Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles
Client: Adobe Category: Consumer - Television / Over 60 Second - Single
Mechanics
Agency: RadicalMedia / Berlin + Thjnk / Berlin
Client: Audi Category: Consumer - Television / Over 60 Second - Single
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Consumer - Television / Over 60 Second - Single
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Consumer - Television / Over 60 Second - Single
Short A Guy
Agency: Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles
Client: Nike Category: Consumer - Television / Over 60 Second - Single
Little Caesars - Lamination TV 30
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Shock
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Television / 30 Second - Single
Marshawn
Agency: BBDO / New York
Client: PepsiCo / Pepsi Category: Consumer - Television / 30 Second - Single
Puppymonkeybaby
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Television / 30 Second - Single
It's Really Time to Let Go? Escape
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Single
Bike
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
Flextacular
Agency: dummy. / venice + the martin agency / richmond
Client: Geico Category: Consumer - Television / 30 Second - Single
2015 SunnyD Rollerblade
Agency: Grenadier / Boulder, CO
Client: SunnyD Category: Consumer - Television / 30 Second - Single
Fisherman
Agency: Hungry Man Productions / Los Angeles + The Martin Agency / Richmond
Client: Geico Category: Consumer - Television / 30 Second - Single
Christmas Break
Agency: J. Walter Thompson / London
Client: KitKat Category: Consumer - Television / 30 Second - Single
We Hear You
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Consumer - Television / 30 Second - Single
Countdown
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
South Pole
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
Checkmate
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 30 Second - Single
Feed the Good
Agency: BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne
Client: Mars Petcare / Pedigree Category: Consumer - Television / Commercials of Varying Length - Campaign
Baggage Handlers
Agency: JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague
Client: Samdex Category: Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
Dream On
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16104M
Award:
2016 Film Merit Award
Agency:
Grey / London
Client:
Lucozade Ribena Suntory
Title:
Find Your Flow
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16105M
Award:
2016 Film Merit Award
Agency:
iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client:
Fiat Chrysler Automobiles/ Jeep
Title:
Portraits
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16106M
Award:
2016 Film Merit Award
Agency:
MullenLowe U.S. / Los Angeles
Client:
Acura
Title:
The Test
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16107M
Award:
2016 Film Merit Award
Agency:
RadicalMedia / New York + BBDO / Berlin
Client:
Smart
Title:
Kids
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16108M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi / London + Biscuit Filmworks / London
Client:
Rekorderlig
Title:
Silver Skaters
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16109M
Award:
2016 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client:
Audi of America
Title:
Commander
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16110M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client:
Nike
Title:
Last
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16111M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client:
RB / Finish
Title:
Dishes
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16112M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Whale
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16113M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client:
Powerade
Title:
Churn
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16114M
Award:
2016 Film Merit Award
Agency:
Marketforce / Perth
Client:
Vulture Culture
Title:
Rottofest Stock Footage
Category:
Consumer - Television / Budget Under $100K - Campaign
Annual ID:
FI16158M
Award:
2016 Film Merit Award
Agency:
TBWA\ / ISTANBUL
Client:
Socrates Magazine
Title:
Socrates Magazine Launch Campaign
Category:
Consumer - Television / 60 Second - Campaign
Annual ID:
FI16115M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
Little Caesars: Most Impatient Person :15
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16138M
Award:
2016 Film Merit Award
Agency:
McCann Central / Birmingham + Plaza Films / Sydney
Client:
Hardys Wine
Title:
Flag hand
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16139M
Award:
2016 Film Merit Award
Agency:
McCann Central / Birmingham + Plaza Films / Sydney
Client:
Hardys Wine
Title:
Bradley
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16140M
Award:
2016 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16144M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16145M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare the Act - Nespresso
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16146M
Award:
2016 Film Merit Award
Agency:
BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client:
Audi
Title:
Birth
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16147M
Award:
2016 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars
Title:
Extra "Sarah & Juan"
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16148M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles
Client:
Adobe
Title:
The Launch
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16149M
Award:
2016 Film Merit Award
Agency:
RadicalMedia / Berlin + Thjnk / Berlin
Client:
Audi
Title:
Mechanics
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16150M
Award:
2016 Film Merit Award
Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
American Honda Motor
Title:
Paper
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16151M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client:
Nissan
Title:
Shoulders of Giants
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16152M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles
Client:
Nike
Title:
Short A Guy
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16153M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
Little Caesars - Lamination TV 30
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16116M
Award:
2016 Film Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Daimler
Title:
Shock
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16117M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
PepsiCo / Pepsi
Title:
Marshawn
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16118M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Puppymonkeybaby
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16119M
Award:
2016 Film Merit Award
Agency:
CP+B / Miami
Client:
letgo
Title:
It's Really Time to Let Go? Escape
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16120M
Award:
2016 Film Merit Award
Agency:
Deutsch / New York + Dummy Films / Venice
Client:
Sherwin Williams
Title:
Bike
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16121M
Award:
2016 Film Merit Award
Agency:
dummy. / venice + the martin agency / richmond
Client:
Geico
Title:
Flextacular
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16122M
Award:
2016 Film Merit Award
Agency:
Grenadier / Boulder, CO
Client:
SunnyD
Title:
2015 SunnyD Rollerblade
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16123M
Award:
2016 Film Merit Award
Agency:
Hungry Man Productions / Los Angeles + The Martin Agency / Richmond
Client:
Geico
Title:
Fisherman
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16124M
Award:
2016 Film Merit Award
Agency:
J. Walter Thompson / London
Client:
KitKat
Title:
Christmas Break
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16125M
Award:
2016 Film Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
We Hear You
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16126M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Countdown
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16127M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
South Pole
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16128M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Checkmate
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16129M
Award:
2016 Film Merit Award
Agency:
BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne
Client:
Mars Petcare / Pedigree
Title:
Feed the Good
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Annual ID:
FI16154M